Today we look at one of the most important questions that concern every webmaster or blogger – Should you buy backlinks?

Backlinks hold a prominent place in the online world. They are considered a good source for gaining high search engine rankings. Backlinks are the best ways of achieving good results in Google Search Engine. Moreover, backlinks offer benefits beyond a search engine result.

The quickest and easiest way to acquire backlinks is to “buy” backlinks. Although buying backlinks in an expensive option (the average cost of purchasing a link in 2016 was $352.92 but we try to reduce it to only a few bucks on our site cause we want to reduce the backlinks pricing and help to improve site rankings), it still turns out to be the most appealing option as the extra revenue generated by way of good rankings more than covers the cost incurred in buying the links. Any website is liable to be penalized by Google if it is found to be engaged in the practice of buying links.

The sanctioned websites loose rankings for all keywords for six months or more. Penalized sites never fully recover their rankings. So, from Google’s perspective, buying spammy backlinks is an absolute “no.”That said, a dilemma is created by the fact that buying backlinks can and does work.

There are thousands of businesses that are engaged in buying quality backlinks. They are successful in getting the right rankings as a consequence. Moreover, they have never been caught or penalized by Google because they know spammy backlinks always suck. They are unbeaten in avoiding Google penalty because it’s not easy for Google to differentiate between natural backlinks and backlinks that have been paid for. There are billions of links spread across the web. There’s a thing known as “lowest risk paid backlinks.”They look exactly like a regular link on a typical site.